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The Recession is Hitting Women the Hardest—Here’s How You Can Rise Above

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By Sarah Bull, Economy Mom

Women are no strangers to adversity. The latest recession, found to hit women the hardest, only drives home this irrevocable point. Of course, even with your innate resilience, you could still find yourself struggling to stay afloat when you’re one of the many women taking the brunt of this recession. However, it’s also in your nature to double down and get creative in order to make ends meet, so hope is definitely far from lost.

Thankfully, there’s no dearth of opportunities for those who are willing and able to explore outside the box, which is well within your capacity as a woman. It’s definitely worth looking to the digital world and leveraging technology to find and get started on lucrative and sustainable ways to make money. Here are some of the measures you can act on as early as now.

Weigh your options.

You may be surprised to know that there’s actually a good number of ways you can make money or, better yet, an honest living online. However, know that these are not all created equal. In fact, some are more viable than others—not to mention, more sustainable, if you’re in it for the long haul. It’s important, therefore, to do your due diligence, really weigh the pros and cons of your options, and, most importantly, keep it realistic.

You’ve probably heard of people who are able to pursue full- or part-time careers on an entirely remote basis. There are, in fact, dozens of legitimate and lucrative jobs that you can do online across various industries and skill sets. Needless to say, if you have the right skills and competencies (and chances are, you already do), these can be worth pursuing. Moreover, you potentially enjoy a great deal of flexibility when you work remotely as, more often than not, you’ll own your own time and work anywhere you want—a godsend when you’ve also got home and family responsibilities to think about.

On another note, you can easily start a business online, too. This also has its own virtues, the most compelling of which being that you can be your own boss. There are also some very good online business models that you can choose from, so again, it’s very important to do your research to determine which one works best for you. For instance, perhaps you don’t have room to carry inventory, so it might be worth exploring how dropshipping essentially lets you run a business without having to worry about it.

Bring home the bacon.

Now, it’s one thing to pursue a living online, but it’s another to truly earn or profit from it. However, as long as you’re willing to put in the work, you can stand out from the competition and, ultimately, succeed. Case in point, if you’re banking on your skills to work online, you’ll need to create a killer resume and portfolio to show your experience and competence. Furthermore, you also need to be mindful in choosing the right job boards to find gigs from reputable employers.

When it comes to business, on the other hand, you need to learn everything that you can about getting it off the ground, as well as the ways you can keep customers coming. Fundamentally, this will entail learning all about marketing, both online and off—among others.

Keep up the momentum.

Lastly, regardless if you have a remote job or a home-based business, you’ll want to make sure that you continue on the path to growth. A great way to do so is by investing in the tools that you need to keep tasks running smoothly. Not only that, but you also need to take digital security seriously as you have the responsibility of keeping yourself and your clients or customers safe from online threats like hacks and identity theft.

Suffice to say, as hard as it might be to find yourself adversely affected by the recession, there’s really no better thing to do than to pull up your bootstraps and cast a wider net for promising opportunities. So put your natural ingenuity as a woman to good use and take your money-making efforts to the online frontier. You’ve got this!