Free Resources for Creating Marketing Materials on a Budget

By Issa Clayton

Every startup and small business needs to continuously put their brand out there if they want to succeed. But most times, finance is a major challenge for such businesses. However, there are many cost-effective ways to create marketing materials for your business. So, if you want to put your small business on the map, here are some free tools to help you.

Adobe Color CC

Adobe Color CC allows you to generate free color pallete to help you brand your business. It includes a lot of useful features for creating color schemes. You can easily import your color schemes design apps like illustrator and Photoshop, and you must not have an Adobe account to do it. 

Anyone can easily access and get inspired by the explore tab. When you upload a picture, Adobe CC provides you with similar colors. And with the help of color rules, you can smoothly select your theme.

Skitch

Skitch is another free tool that allows you to create marketing materials for your business. This screenshot tool allows you to capture your screen's snippets and annotate them with shapes, text, and blur. Once you are done, you can upload the pictures to your Evernote account or save them to your desktop. These screenshots can are great for your ebooks, blog posts, etc.

You can also use them on white pages for online reviews to display software features or any other information that is on a screen.

Google Fonts

Google fonts provide a directory of more than 600 fonts that you can use on your website. This free tool helps you create marketing materials easily. All you have to do is copy and paste a line of CSS and HTML on your website, and you are good to go. And if you like, you can have the fonts downloaded into your desktop. 

Once you have the fonts on your desktop, you can now create new marketing materials with them. Many new businesses will find this tool very useful for growing their brand.

HubSpot Customizable Social Media Image Templates

This free tool allows you to create beautiful images to help advertise your products or services. It allows you to share images on your blog and different platforms such as Twitter, LinkedIn, Facebook, Google+, Pinterest, etc. Since you can do all these for free, you get to save costs on purchasing pricey software like Photoshop and illustrator. 

Furthermore, you won’t have to spend a lot of time trying to learn how to use these expensive pieces of software. And you need to focus more on the things that will help grow your business.

Pixabay

With this free tool, you will get access to more than 290,000 free pictures, art illustrations, and vectors. Once you register for free, you will now be able to upload and download files.  You will get to download free videos that you can use commercially to grow your brand. And you can do this without any difficulties.

However, this tool is great for new businesses that want to grow their brand and stand out on the market. And you can also create a free logo for your business by clicking on this link.

Conclusion

There are many different ways to create free marketing materials to help grow your business. And you will need to use some of the numerous free tools on the market to do this. Some of these free tools have proven to be as efficient as their paid counterparts. In all, it is always needful to grow your small business, and with free tools, finance is not a barrier.